Hoang Long Restaurant
Completed 2016
Photos: Anna Bohdanowicz
Located on busy Jasper Avenue, the project called for a series of cost-effective interventions that would add warmth and definition to the vast but somewhat undefined space of Viet Thai restaurant - Hoang Long. The design concept played on the "Asian market" idea. Installations combine traditional and contemporary elements, mostly suspended from the ceiling. A cluster of colourful Vietnamese paper lanterns defines the cafe and bar zone, while organically-shaped CNC'd canopy structures reminiscent of boats or Vietnamese dragons create a "marketplace" feel and guide customers into the restaurant. The flow of the space was also redesigned, including a new seating arrangement, built-in bench, bar, and a (bamboo) screened area for private events or larger groups.
Location: Edmonton, Canada
Area: 280 sqm / 3,000 sqft
Vietnamese dragon, Ly Dynasty
An immersive spatial branding project in collaboration with branding, marketing & communications company Be Something